Posts tagged "ghsts"

Stylecaster.com

Thanks Susan!

Stylecaster.com

Thanks Susan!


bitemagazine:

FEATURE | INTERVIEW WITH GHSTS DESIGNER JOSEPH KEEFER

We speak to Joseph Keefer, the man behind Brooklyn’s latest line, GHSTS. Equipped with a pre-existing knowledge in fashion as Robert Geller’s assistant, the American translates his unremitting passion for music into the premiere collection entitled Unmastered. 

What prompted you to start the collection? Is it a case of bringing out an identity of some sort? I wanted to branch out and begin my own line. GHSTS’ identity is parallel to mine and I’m also very driven by DIY and music hence I established the brand myself in the only way I knew how.

What are the inspirations behind the first collection - Unmastered?
The inspiration for the first collection Unmastered was music - music I grew up with listening to and playing - music that inspired me. Mainly revolving around the genres of punk, hardcore and grunge (i.e Nirvana, Fugazi, American Nightmare, Botch). 

Is it a conscious decision on your part by likening them to band t-shirts? If so, why? I designed the t-shirt graphics in a way similar to band t-shirts because they’ve always been my favorite. Band t-shirts have always been so iconic and I wanted to capture that.

Is GHSTS more inspired by music or is it more fashion conscious? GHSTS will always be more driven by music. The idea of the brand is of course to be a fashion brand and to grow in that way, but the roots will always be attached to music.

How do you approach the design process? Does it begin with a text in mind followed by the graphics or is it more organic? The design process for t-shirts has always been the same for me, I get an idea of word, phrase, lyric, or graphic in mind and I build around that. The text, graphic, placement all comes together after.

How much has working as the asst for Robert Geller influenced GHSTS? Or do you regard this as a project or collection that is a complete diversion from your previous works? I’ve been able to learn from Robert about fashion and fashion design more than I could from anywhere else. This has been invaluable. I would say in that way I am inspired by Robert Geller, however the brand GHSTS isn’t inspired by my job with Robert. I have been able to use that knowledge in helping to develop the brand and its course going forward. GHSTS is a project entirely separate from my work at Robert Geller, it’s meant to be seen through its own light as it develops.

What’s next for GHSTS? Are there any future aspirations or desires to branch out the brand even further or are you focused on developing niche tees? What’s next for GHSTS is growing our segments, we want the brand to be more than a t-shirt brand. T-shirts will always remain a strong part of our core but our goal is to be introducing more cut and sew pieces into the line up as we move forward. Currently we are developing a couple of pieces we hope to be able to show soon. We’re taking it slow and not trying to overwhelm ourselves with the project as we want to nurture GHSTS, bring it along slowly and steadily allowing to experience a real successful growth and lifespan.

GHSTS’ premiere collection can be found here

Text: Nadirah Nazaraly/Daniel Griffiths
Images: GHSTS

THANKS BITE!


bored. 
drkshdw jacket, undercover zip shirt, ghsts tee, robert geller tank, thvm atelier jean, geller sneakers (no vis)
hanging surge protector/powerstrip.

bored. 

drkshdw jacket, undercover zip shirt, ghsts tee, robert geller tank, thvm atelier jean, geller sneakers (no vis)

hanging surge protector/powerstrip.


Lost image from “Unmastered” GHSTS lookbook, shot by Lauren Keefe, styled by Joseph Keefer. Featuring Boston Roll

Lost image from “Unmastered” GHSTS lookbook, shot by Lauren Keefe, styled by Joseph Keefer. Featuring Boston Roll


theghstsofny:

Very soon we’ll be embarking on a Smallknot crowd funding campaign. What’s Smallknot you ask? Well its a crowd funding site (like kickstarter) that focuses on small business and their neighborhood. Smallknot started out focusing on businesses based in New York and has since grown to supporting and working with small businesses in LA and Boston. The Smallknot team has taken a real vested interest in our campaign and worked really hard with us to help us get ready. We chose to work with Smallknot because we love the dedication of the team there, the vision they have for the platform and that the site is aimed at businesses not just projects. We’re really excited about doing this campaign and what we aim to do in the near future with the brand.
We’ll be launching the campaign next week and really hope some of you guys contribute (there are some great returns!) we’ll keep you updated about it. In the mean time go check out Smallknot’s site now and see some of the great campaigns that are currently on there. 
SMALLKNOT.COM

theghstsofny:

Very soon we’ll be embarking on a Smallknot crowd funding campaign. What’s Smallknot you ask? Well its a crowd funding site (like kickstarter) that focuses on small business and their neighborhood. Smallknot started out focusing on businesses based in New York and has since grown to supporting and working with small businesses in LA and Boston. The Smallknot team has taken a real vested interest in our campaign and worked really hard with us to help us get ready. We chose to work with Smallknot because we love the dedication of the team there, the vision they have for the platform and that the site is aimed at businesses not just projects. We’re really excited about doing this campaign and what we aim to do in the near future with the brand.

We’ll be launching the campaign next week and really hope some of you guys contribute (there are some great returns!) we’ll keep you updated about it. In the mean time go check out Smallknot’s site now and see some of the great campaigns that are currently on there. 

SMALLKNOT.COM


theghstsofny:

Hey everyone we just launched our SMALLKNOT.COM campaign to raise funding for cut & sew garments made in Brooklyn. 
The goals for GHSTS is to become a full fledged clothing company offering product in a variety of segments; tee shirts, cut & sew, outerwear, denim, accessories, etc. I want to take this small brand and grow it into something more through small steps, while keeping all production in Brooklyn and New York City.
Check it out!

theghstsofny:

Hey everyone we just launched our SMALLKNOT.COM campaign to raise funding for cut & sew garments made in Brooklyn. 

The goals for GHSTS is to become a full fledged clothing company offering product in a variety of segments; tee shirts, cut & sew, outerwear, denim, accessories, etc. I want to take this small brand and grow it into something more through small steps, while keeping all production in Brooklyn and New York City.

Check it out!


MTV’s New Series Washington Heights Promotional Images Part One

All styled by Joseph Keefer

Photographed by Jamel Toppin